For a fragmentated territory with hidden artistic and touristic attractions, we implemented an online tool to organize and make them visible, stimulating onsite visits.
We were asked to help convey the idea of an exceptional territory, with a highly diversified offer and nevertheless continuously open for tourism, with an online tool and light on-site intervention. The main challenge to overcome was the fragmentation of the area as for themes and specific points of touristic interest. We focused on the visualization of the territory, on easing the readibility of the single points of interest and, via a dedicated mobile app, on helping to overcome the logistical obstacles that target users might encounter when considering the onsite visits of the area.
The territory focus of the project is deeply shaped by the largest river in Italy, the Po river.
Itinerari Oltrepó Mantovano consists of an online editorial website, that showcases a curated archive of territorial points of interest. The website guides users through the content archive focusing on the territory’s excellence, allows the quick selection of POI and enables the creation of personalised routes that connect those POI. A mobile app coupled with the website enables users to bring to their own device their routes selection, and facilitates the access of the content on-site with a location-based filter.
A physical signage system unifies the onsite communication among the various municipalities and POI. Through these signages users are informed about the web tool and about how to access it from their mobile phones.
MOBILE APP A mobile app, coupled with the online website, allows users to take to their phones the desired routes and to access the POI archive with location enhanced features.
Click to go to “Itinerari Oltrepo Mantovano” website
Lead creative direction
User research, User Experience, Wireframing
Visual team and dev coordination
Team coordination: 1 graphic designer, 1 copy, 2 developers, 1 intern.
Municipalities network of south Mantova, Mantova (IT)
Project with Studio too