We implemented a game that aimed at engaging potential attendants in the event’s topics and at stimulating the exploration of the historical location of the conference.
Location-aware, indoor, with one challenge for each location that required the production of digital media (in the form of pictures, audio or video recordings).
We used beacon technology to create active game spots, and individual mobile devices to connect directly with social channels, using for both open source and ready-to-use software solutions and market available hardware.
We put in place many fallback strategies in order to include also those without mobile devices.
Human touch was essential also, as a group of students supplied live information and aid to the players throughout the location.
We designed the Urban game as part of the Game Design course (directed by Mauro Salvador, DotVenti) at Dams Bologna University. Here are the Design Workshops phases, ibeacons setting and props implementation phase. Students of the game design course were engaged in the design process through multiple workshops that defined main mechanics and contents of the game, as well as in the implementation and coordination of the live game day.
We set up a social page of the game as the repository of all the media output produced, and recipient of the communication activity. The game took place in 2 days during the conference, involved 40 players and produced hundreds of social media contents.
Game design coordination, design workshops: Mauro Salvador
Game design assistant, Interaction design: Francesco Bagni
Design team: Students of the Game Design workshop at Dams University, Bologna
Too Design Consultancy