An open air sheltered space, auxiliary to an indoor pavillion, to accomodate multiple territorial marketing activities of Emilia-Romagna region.
The project combines a communication design activity, developed by the communication agency, and the spatial architectural aspect on which we focused.
The outdoor space functional scheme required that multiple activities, such as live cooking, talks and presentations and standup promotional activities should all be executable in the very small available space. Construction site restraints and execution schedules were punishing.
We opted for a really simple space usage, maximizing the free plan, and placing a somehow canopy on top for maximum visibility of the communication elements even given the limited space resources.
The open space is sheltered for rain and can be closed with lateral mechanical tents, and includes a large touch wall installation for contents exploration.
Creative directors and supervision: Marco Denti, Monica Gamgini
Design team: Francesco Bagni, Marco Denti, Monica Gambini
Construction drawing: Francesco Bagni, Cristina Toni
Too Design Consultancy